Responding to reviews: meet Mr Grumpy
When you think about it, it’s quite understandable that Mr Grumpy is the way he is. Living in Happyland, the fictional land in the Mr Men books where everyone is sickeningly happy all the damn time, Mr...
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Reputation Management advice from StuckOn in .Net
If you’re interested in protecting your brand online, then you’ll be interested in reputation management, sometimes referred to as ‘online reputation management’. This practise allows you to keep tabs...
View ArticleHow does online reputation management work?
Reputation Management, or ‘online reputation management’ as it’s sometimes known, is one of the newest buzz terms in the SEO industry. Rather than optimising a single website for a particular search...
View ArticleGoogle launches Me on the Web
Google has created another way for businesses to monitor their online reputation, called Me on the Web. The new tool from Google is situated on the Google dashboard, below Account Details and can be...
View ArticleBusiness web tone: lighten up
Traditional versus internet business attitudes are a bit like the Mac versus PC ads: one comes across as staid and old-fashioned, while the other fits in seamlessly with the ideas of a new world. A...
View ArticlePR firm to be investigated over Wiki content
Online encyclopaedia Wikipedia has suspended ten accounts, as it starts to investigate allegations of “bad faith” content manipulation by one of the UK’s largest PR firms. Confirming the action,...
View ArticleGoogle used for background checks by employers
According to recent research carried out by Nuage Software, a software company based in Australia, an increasing number of employers are utilising social media sites, Google and the criminal records...
View ArticleBBC top brand as Amazon, Google and Starbucks have a taxing time
BBC iPlayer has topped a 2012 brands list, whilst Amazon, Google and Starbucks have dropped right down the pecking order, as the tax strife continues to hit home. The findings come courtesy of the...
View ArticleTripAdvisor urged to minimise negative SEO of “flawed” reviews
A travel operator has called on popular travel website TripAdvisor to overhaul its review system, arguing many operators in the industry are being harmed by negative SEO from user comments. The...
View ArticleUK’s first youth police commissioner quits over Twitter row
An escalating row over a series of teenage tweets posted by the UK’s first ever youth police and crime commissioner (PCC) has seen her leave her £15,000 a year role. Paris Brown, 17, had already...
View ArticleOil barons attempt slick reputation management
The oil-rich state of Bayelsa in Nigeria has launched a reputation management campaign following rumours that the ruling governor’s administration had been deposed. However, the campaign, which...
View ArticleGerman airline risks wrath of Twitter over cancellations
Germany’s flag carrier Lufthansa experienced some bad press on social media sites as it cancelled most of its flights on Monday April 22, due to ground crews taking action. Usually, the airline has...
View ArticleGoogle exec calls for web ‘delete’ button
Anyone who has ever bashed out a drunken Facebook status they regretted the next morning, or blogged of their love of a certain brand of cringe-worthy music during a wayward time in their youth, might...
View ArticleBasic reputation management mistakes
Reputation management is a hot topic online at the moment, as web based companies vie for every customer and every lead they can to see them through the recession. With this in mind, some bad publicity...
View ArticleThe White House goes social with Facebook
While many companies still maintain a policy of their staff being banned from social networking websites such as Face Book, MySpace and Twitter while at work, The White House has embraced the social...
View ArticleCEOs fail to manage their online reputation
If you’re very Internet savvy, you probably use the Internet to manage your own online reputation. Reputation management is one of the hottest new trends online, and people are creating profiles on...
View ArticleHow to ruin your reputation online
With the Internet being so readily accessible for everyone, whenever a company makes a mistake, news of that mistake gets reported across the Internet in seconds. No news spreads faster than bad news,...
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Google not guilty of indexing defamatory material
If someone posts defamatory material on a website about another person or company, who is responsible for the content? Is it the person who posted the comments in the first place? Is it the owner of...
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Reputation Management mistakes from ‘Two and a half Men’
This week I was watching an episode of Two and a half Men on the Comedy Channel where a golden rule of reputation management was broken. You don’t often expect to see SEO techniques and reputation...
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Sportsdirect.com sells offensive Hillsborough slur shirt
They say all publicity is good publicity, but that certainly doesn’t apply to Sports Direct at the moment as they’ve been found selling a football shirt that was offensive to the 96 Liverpool fans that...
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